Fighting Dr. Google
Have you heard of Doctor Google? Your patients have. She is one of the most famous doctors on the planet. Almost every one of your...
Being in the Know
A small phrase that really impacts our daily lives. We go online to read what is happening in the world, we may even read a newspaper to...
Improve Your Interoffice Communication
Does this sound familiar? Your office is humming, patients are waiting, your staff is running around, everyone is harried- and then you...
The Best Way to Generate New Patients is from Your Current Ones
I speak to a lot of specialists and they always ask the same question- “How do I get more new patients?” I think they expect me to...
Pharmacies- Get More Out of Your Waiting Areas
The retail pharmacy is becoming the meeting place that it was in the fifties minus the malts and burgers. We are using drug stores not...
What if Social Media wasn’t Word Based? Or Visual Explanations Work Better for Patient Education
I had the most interesting conversation yesterday about social media and the reason it grew so quickly initially was because it was...
Repetition is Key for Remembering
If you work in the public speaking arena, one of the first pointers is that a person needs to be hear a message 3-5 times to remember it...
No One Knows What You Do Unless You Tell Them
Many people in the medical profession believe in the if you open an office, people will come. That may be the case in underserved areas...
Remember- You are Responsible for Your Patient's Full Health
We all get busy and absorbed by our everyday tasks. This is especially true for medical practices that focus on a specialty like...
