Why Health Systems Need Integrated Marketing!

It is an interesting time in healthcare as the patient is beginning to have more power. Terms like engagement, satisfaction, behavior, navigation coupled with the term “patient” show that healthcare employees are focused on treating the whole person. The fact that doctors are now rated and published on websites for the sole purpose of helping patients choose a better experience is mind blowing for old school physicians. One health system that we work with is trying to develop algorithms to better pair patients and service providers. All of this is awesome and long term will mean that patients and their health partners will work towards a common goal of better personal and community health

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