Getting Patients to Understand Why

Everyone is using fancy buzzwords like Patient Engagement, Patient Satisfaction, Patient Education, Patient Communication, etc. to describe the simple title above. At the end of the day, in order for a patient to follow directions on living a healthier life or by following a treatment plan, they need to understand what is in it for them- the “why they should care”. And that is where healthcare is falling down. Their answers center on “because I said so”. Take something simple like controlling diet based high cholesterol. A lot of the time, the conversation sounds like this: Doctor: “Your bad cholesterol is pretty high. You need to start watching what you eat or we can put you on this st

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