Health Systems Need a Lesson on Integrated Marketing

As I sat through another conference that discussed how health care needs to get patients more engaged and focused on their health, I started to daydream to the late nineties. You remember the good old days when our president was being derailed for not being our moral compass and objectifying women. I recalled sitting in meetings that were just as boring surrounding how to get consumers engaged. Major retailers like Safeway and Kroger were touting their new race track store layouts that put the shopper first by creating categories of product together like the breakfast aisle to make shopping easier. Home Depot and Lowes spent millions of dollars in labor hours making sure their stores have

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