

Health Systems Need a Lesson on Integrated Marketing
As I sat through another conference that discussed how health care needs to get patients more engaged and focused on their health, I started to daydream to the late nineties. You remember the good old days when our president was being derailed for not being our moral compass and objectifying women. I recalled sitting in meetings that were just as boring surrounding how to get consumers engaged. Major retailers like Safeway and Kroger were touting their new race track store