Tell Your Patients a Good (Disease State) Story
Everybody loves a good story. It grabs your attention and you can’t wait to read what comes next. You absorb every detail and imagine...
Demand Better Patient Education! Demand Halo Health!
“I want my Halo Health!” should be a rallying cry in every waiting area in the country. The time has come that daytime TV and...
Fighting Dr. Google
Have you heard of Doctor Google? Your patients have. She is one of the most famous doctors on the planet. Almost every one of your...
The Best Way to Generate New Patients is from Your Current Ones
I speak to a lot of specialists and they always ask the same question- “How do I get more new patients?” I think they expect me to...
Pharmacies- Get More Out of Your Waiting Areas
The retail pharmacy is becoming the meeting place that it was in the fifties minus the malts and burgers. We are using drug stores not...
What if Social Media wasn’t Word Based? Or Visual Explanations Work Better for Patient Education
I had the most interesting conversation yesterday about social media and the reason it grew so quickly initially was because it was...
No One Knows What You Do Unless You Tell Them
Many people in the medical profession believe in the if you open an office, people will come. That may be the case in underserved areas...
Well Informed Patients are More Engaged!
The above findings were from a 2012 Blue Shield of California Foundation survey . This is common sense for most people in the healthcare...
Rethink Your Marketing Plan
The key to success in business is very complicated. You need a lot of different factors to work together at the same time like a product...
